tsa
- Created by: ishah
- Created on: 09-12-13 20:55
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- TSA
- why analyse market
- buss needs to assess situation - opp or threat
- size analysed & growth & how segmented
- buss will work to plan
- future sales of products
- effect of promo
- changes in size
- used to predict future accurately
- better planning
- allowing for variation
- predicting future - difficult
- pred more accurate
- buss need average variation
- variation = actual sales - trend
- + all variations then / by no. of periods
- average variation
- adv
- smoothed out trend
- hold less stock
- better service
- dis
- historic data
- just a pred
- long process
- software costs
- why analyse market
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