Promotion

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  • The Marketing Mix "Promotion"
    • Defenition: the publicising of a product or service to increase sales and brand awareness
      • Three basic objectives of promotion: 1) present info 2) increase demand 3) differentiate product
        • Above the line promotion: TV, Radio, Billboards, Magazines, busses, product placement
        • Below the line: Sales promotions, Direct selling, PR events,merchandising
    • TV? Press? Magazine? Newspaper? Online?
    • Timing, when is the best time to promote?
    • How to reach target audience?
    • What are competitors doing?
    • Public Relations
      • Used to enhance reputation
        • objectives of promotion
          • Adopt a public image
          • Encourage to buy existing product
          • Introduce a new product
          • Encourage retailers to buy
          • Increase sales
            • Demonstrate product
      • PR gives public better understandin of business
    • E-marketing
      • New, trendy
      • Cheap method of promotion
      • Good when wanting to target younger audience
    • Sales promotions" i.e.: 2 for one. buy one get one free

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As for the promotion of Instagram, now it is quite difficult to gain organic subscribers, respectively, in order to have high activity In your profile, you sometimes need to resort to using services such as this helpful site. This does not mean that only bots will be active on the page, this resource attracts natural subscribers not only for quantity, but also for coverage

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