sociology

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  • choosing a research method
    • primary and secondary sources of data
      • primary data
        • information collected by sociologists themselves for their own purposes
        • e.g. social surveys, participant observations, experiments
      • secondary data
        • information that has been collected or created by someone else for their own purposes
        • e.g. official statistics, documents
    • quantitative and qualitative data
      • quantitative data
        • refers to information in a numerical form
        • e.g. official statistics, opinion polls, market research surveys
      • qualitative data
        • gives a 'feel' for what something is like
        • e.g. what it feels like to get good GCSE results or for one's marriage to end in divorce
        • e.g. in-depth interviews, participant observations
        • rich descriptions of people's feelings and experiences
    • factors influencing choice of methods
      • practical issues
        • time and money
          • e.g. large scale surveys may employ dozens of interviewers and data-imputing staff cost a lot of money
        • requirements of funding bodies
          • research institutes, businesses and other organisations that provide the funding may require the results to be in a  particular form
        • personal skills + characteristics
          • e.g. participant observations usually requires the ability to mix easily with others as well as good powers of observation and recall
            • not all sociologists will have these specific skills needed for the research
        • subject matter
          • e.g. it may be difficult for a male sociologist to study an all female group by means of participant observation
          • e.g. written questionnaires may be useless for studying those who are illiterate
        • research opportunity
          • e.g. a Glasgow gang leader offered the sociologist James Patrick (1973) the chance 'out of the blue' to spend time with his gang
            • Patrick had to use a participant observation
      • ethical issues
        • informed consent
          • the researcher should also tell them about all relevant aspects of the research so they can make a fully informed decision
            • research participants should be offered the right to refuse to be involved
            • consent should be obtained before research begins
        • confidentiality and privacy
          • researchers should keep the identity of research participants secret in order to help prevent possible negative effects on them
          • researchers should also respect their privacy, keeping their info confidential
        • harm to research participants
          • researchers need to be aware of the possible effects of their work on those they study
          • these could include, police intervention, harm to employment prospects, social exclusion and psychological damage
        • vulnerable groups
          • special care should be taken where participants are particularly vulnerable because of their age, disability, physical or mental health
          • e.g. when studying children in school, researchers should be aware of issues surrounding child protection
        • covert research
          • when a researchers identity and purpose are being hidden from those being studied
          • unethical and creates issues such as deceiving or lying to people in order to win their trust and obtain information
      • theoretical issues
      • factors influencing choice of topic
        • the sociologist's perspective
          • New Right researcher = more likely to conduct study surrounding welfare benefits
          • Feminist researcher = more likely to conduct study around domestic violence
        • society's values
          • as values of society change, so does the focus of the research
            • e.g. rise in feminism in the 1960s led to a focus on gender inequality
            • e.g. today's environmentalist concerns have generated interest in 'green crimes' such as toxic waste dumping
        • practical factors
          • such as inaccessibility of certain situations to the researcher may restrict their choice of topic
          • e.g. sociologists may wish to study the ways in which global corporations make their decisions, this may not be possible as these are made in secret
    • the process of research
      • formulating an aim or hypothesis
      • operationalising concepts
      • the pilot study
      • samples and sampling
        • the sampling frame
        • sampling techniques
        • non-representative sampling
        • practical reasons
        • theoretical reasons

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