Passive + active viewing and intertextuality
- Created by: LunaShomeiRose
- Created on: 06-01-20 19:20
View mindmap
- viewings + intertextuality
- passive audience = agree with message
- active audience = takes active role in choosing + interpreting media
- even active audience are influenced by dominant cultural assumptions
- uses + gratifications model
- 1. personal relationships - social interactions, connecting / avoidance
- 2. surveillance - problem solving, education
- 3. personal identity - self-understanding, compassion with others, forming opinions, influencing behavior, social learning
- 4. diversion - entertainment, escape, passing time, habit, background noise
- the syringe model (hypodermic model)
- we accept messages injected into us by media.
- we passively receive a 'world view' + accept representation instead of reality
- we all react same way
- model seen as outdated as we may have oppositional readings
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