Passive + active viewing and intertextuality

?
View mindmap
  • viewings + intertextuality
    • passive audience = agree with message
    • active audience = takes active role in choosing + interpreting media
      • even active audience are influenced by dominant cultural assumptions
    • uses + gratifications model
      • 1. personal relationships - social interactions, connecting / avoidance
      • 2. surveillance - problem solving, education
      • 3. personal identity - self-understanding, compassion with others, forming opinions, influencing behavior, social learning
      • 4. diversion - entertainment, escape, passing time, habit, background noise
    • the syringe model (hypodermic model)
      • we accept messages injected into us by media.
      • we passively receive a 'world view' + accept representation instead of reality
      • we all react same way
      • model seen as outdated as we may have oppositional readings

Comments

No comments have yet been made

Similar Fun resources:

See all Fun resources »