Objectives
- Created by: Ali Bland
- Created on: 04-03-15 18:43
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- Objectives
- The corporate objectives
- Marketing objectives
- Increase advertising
- Operational objectives
- Increase quality of product
- Financial objectives
- Provide information about costs to functions so they can see where they can save money
- Human resources objectives
- Training staff
- Marketing objectives
- Different stakeholder objectives
- Manager
- Salary, status, independanceresponsibility
- Employee
- Good wage, security, prospects
- Government
- Profits, exports, employment
- Shareholders
- High dividends, increased share value
- Manager
- Different stakeholder conflicts
- Manager
- With employees over targets. With customers over prices, service and quality
- Employee
- With managers over hours, wages. With shareholders over cost and profit
- Government
- With businesses over legislation
- Shareholders
- With managers over high costs, low profits
- Manager
- The corporate objectives
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