Mulvey - male gaze
- Created by: LunaShomeiRose
- Created on: 28-12-19 15:42
View mindmap
- Mulvey
- argued audiences forced to view women from POV of male heterosexuals (male gaze)
- she wrote essay about 1940 + 50s films, but visual media still has male gaze. films, fashion shoots, adverts + music vids still objectify women + present men as controlling
- other persectives
- sometimes gaze targets alternative audeince like gay women or white Americans, perhaps by shocking them with different perspective. but this is very uncommon.
- other persectives
- she wrote essay about 1940 + 50s films, but visual media still has male gaze. films, fashion shoots, adverts + music vids still objectify women + present men as controlling
- identified differences between male + female roles
- female
- passive
- object of gaze
- need protecting
- sexually submissive
- focus of sexual fantasies (encouraged to be looked on philosophically)
- ego needs igored
- support men
- weak
- dependent
- male
- active
- do the looking
- protectors
- sexually dominant
- projectors of scopophlic gaze
- ego needs fulfilled
- taking lead
- strong
- independent
- female
- related key terms
- voyeurism: gratification from seeing others (especially when they don't know; in films). A controlling gaze that projects fantasies onto someone
- scopophilia: sexual pleasure from looking at often-****** objects
- fetishism: fixating on object of gaze in order to male it less threatening to viewer (by dehumanization it + turn to something satisfying; sexual object)
- exhibitionism: encourages an objectifying gaze
- narcissism: recognizing self in image of character (relating to character)
- e.g in Dolce & Gabbana's perfume desire advert, women are encouraged to view themselves as camera views model (selling mindset: buying product makes them look more attractive)
- argued audiences forced to view women from POV of male heterosexuals (male gaze)
Comments
No comments have yet been made