Marketing
- Created by: Aimee carlaw
- Created on: 22-09-19 15:50
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- Marketing
- Market segmentation
- Age
- Gender
- Geography
- Income
- Market research
- Size of target market
- Needs and wants
- What competitors are doing
- Market research
- Desk
- Easily accessible
- No competitive advantage
- May be out of date
- Feild
- Personal interview
- Can gather feelings
- Expensive and time consuming
- Questionnaire
- Easy to analyse
- Can only ask basic questions
- Personal interview
- Desk
- Marketing mix
- 4 P
- Product
- Actual good or service
- Packaging
- Brand name
- After sales service
- Price
- Amount of money consumers pay
- Premium price
- Charging more then similar product
- Competitive price
- Setting a similar price to rivals
- Low price
- Setting a lower price then rival
- Promotion
- Tv
- Appealing as uses sound and visual
- Expensive and short lived
- Social media
- Global audience
- Viewer not look at advert
- Sales promotion
- BOGOF
- Tv
- Place
- Where the product is sold
- Including retail, catalogues and technology
- Legal restricitions
- sold from licensed premises
- Product
- 4 P
- Market segmentation
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