Magazine's

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  • magazines
    • catered to readers interest (celebrities, fashion, hobbies)
    • selection
      • portrayal of people (stereotyping, gender, class, ethnicity, attractiveness, behavior, speech, body language)
      • portrayal of places (internal/ external, locations, positive/negative)
      • ideas (reinforcing/ questioning dominant ideology)
      • portrayal of reader (reader's letters, competitions, using their content)
      • photos/images (content, camera angle, setting, cropping)
      • page composure (consistency, visual hierarchy)
      • design + page layout (font, hierarchy of type, typography, white space)
      • content (subject of matter, tone of voice - authoritative, fun, persuasive)
      • advertisement (appeal to readers, alignment with content)
    • key points
      • advertisements market products as you read
      • buying magazine = buying part of brand (after a few editions, you know what to expect + if it appeals to you)
      • disposable (not intended to be kept)
      • designed to be read in sections, not fully - must catch readers attention
    • women's representation
      • E.g jan 2013 - Good housekeeping
        • model has arm in front of body - sub.
        • wearing pink dress that highlight assets
        • young-looking model
        • bold words: '****' and 'clutter free' - passive
        • white background - purity
        • modern day representation = advanced. some examples of good representation but MAJORITY still stereotyped
          • e.g Strong - women's fitness magazine
            • woman = dominant pose
            • aggressive, demanding words like 'get tough' in capitals.
      • attaining traditional facets of beauty through slimming, make-up and fashion?
      • Focus on relationships, often directed on how to please men
      • Improving the household?
      • Soft, passive & emotive language?
      • men's representation
        • e.g Men's Health
          • men posing dominantly [confidently] + shirtless
          • 'unleash your abs!' in bold. capitals [aggressive, demanding] + 'get a body like this!' + 'more sex then you can handle' [focus on fulfilling women]
          • men = buff + short hair + attractive [Masculine traits emphasized + strength emphasizes power]
          • modern day representation = advanced. some examples of good representation but MAJORITY still stereotyped
            • e.g Strong - women's fitness magazine
              • woman = dominant pose
              • aggressive, demanding words like 'get tough' in capitals.
  • key points
    • advertisements market products as you read
    • buying magazine = buying part of brand (after a few editions, you know what to expect + if it appeals to you)
    • disposable (not intended to be kept)
    • designed to be read in sections, not fully - must catch readers attention

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