KISS- Mindmap

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  • KISS
    • Audience
      • Appeal to a young, diverse audience
      • Star Power
      • Active audience
        • Email in, text, call, follow, attend KISStory
      • Hosted by Jordan and Perri from Diversity
      • Jordan and Perri have a large following
    • Industry
      • Part of Bauer Media Group (BMG)
      • Desire for media to be 'on-demand'
      • 13-34 year olds have different media consumption
      • Use of synergy to make them available across a wide range of platforms
      • Allows audiences to listen 24/7 to compete with other streamers
      • KISS uses convergence to stay relevant
        • Strong media presence on Twitter, TikTok, Instagram
          • Untitled

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