Introduction to Festivals and Events
- Created by: ccraig1
- Created on: 23-04-14 20:50
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- Introduction to Festivals and Event
- Characteristics
- Intangible
- Different operating costs
- No standard model of management
- Unique
- Many Target Markets
- Brings peoples and cultures together
- can create new communities
- Marks passage of time
- Provides employment
- Growing awareness of benefits
- Growing Festival Culture
- Building of multpurpose venues
- Types (Bowdin et al, 2011)
- Hallmark Events
- Mega Events
- Major Events
- Local Events
- Determined by: impacts, investment, profile, complexity, uncertainty, media coverage, national and international interests, size
- External Regulations
- Site regulations
- Employment law obligations
- Health and Safety requirements
- Event regulations
- Local gvt and statutory bodies
- Waste management
- Industry Trends
- Corporate owndership
- More events, less money
- Crowded market
- Niche markets
- Green Issues
- Social Media
- Virtual events
- Competition for gvt support
- Value conscious consumer
- Competitive sponsor market
- Demand for quality time and value for money
- Changing Characteristics
- 2 job, single parent families
- working patters: more flexible, part time, shifts etc
- Early retirement
- Demands of urban living
- Employment and commuting
- Use time efficiently
- Characteristics
- Characteristics
- Intangible
- Different operating costs
- No standard model of management
- Unique
- Many Target Markets
- Brings peoples and cultures together
- can create new communities
- Marks passage of time
- Provides employment
- Growing awareness of benefits
- Growing Festival Culture
- Building of multpurpose venues
- External Regulations
- Site regulations
- Employment law obligations
- Health and Safety requirements
- Event regulations
- Local gvt and statutory bodies
- Waste management
- Industry Trends
- Corporate owndership
- More events, less money
- Crowded market
- Niche markets
- Green Issues
- Social Media
- Virtual events
- Competition for gvt support
- Value conscious consumer
- Competitive sponsor market
- Demand for quality time and value for money
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