Innocent Drinks
- Created by: Eleanor
- Created on: 15-04-13 16:55
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- Innocent Drinks
- Corporate Social Responsibility
- Fairtrade versus Rainforest Alliance
- Environmental sustainability
- Culture
- Creative Culture
- which it has managed to sustain despite an extended period of development
- Creative Culture
- Leadership
- founded by three Cambridge University graduates, Richard Reed, Adam Balon and Jon Wrigh
- Maurice Pinto, a wealthy American businessman, decided to invest £250,000
- founded by three Cambridge University graduates, Richard Reed, Adam Balon and Jon Wrigh
- Expansion
- Coca-cola
- They now have a stake of 90%
- Coca-cola
- Effects
- Kids nutrition
- 5 a day recommendation
- Campaign to remove VAT on healthy fruit drinks
- it took fifteen months from the initial idea to taking the product to market.
- Corporate Social Responsibility
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