How did the increased popularity of television impact upon Americans in the years 1955-63?
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- Created on: 13-06-17 14:10
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- How did the increased popularity of television impact upon Americans in the years 1955-63?
- Introduction
- 90% of American homes had TVs by 1960
- Cheap, accessible
- Challenge to Status Quo
- Caused a decline in educational test scores and reading
- End of some magazines e.g. Life/ Saturday Evening Post
- Caused a decline in educational test scores and reading
- Emphasis on conformity (mass appeal)
- e.g. Father Knows Best (1954-60)
- Presentations of domestic bliss (white, affluent, suburban, housewives)
- e.g. The Adventures of Ozzie and Harriet (1952-66)
- Presentations of domestic bliss (white, affluent, suburban, housewives)
- e.g. The Adventures of Ozzie and Harriet (1952-66)
- Physical inactivity/ mental passivity
- e.g. Father Knows Best (1954-60)
- Exposure to events
- Development of a national culture - decreased provincialism/ social divisions
- New worlds/ perspectives increased understanding/empathy
- Increased consumerism (non-stop adverts)
- e.g. I Remember Mama (1949-56) - children taught their parents the good in consumerism
- Introduction
- Perpetuation of stereotypes
- Racism
- Sexism
- Little/no presentation of the 'working woman' e.g. Father Knows Best
- Emphasis on conformity (mass appeal)
- e.g. Father Knows Best (1954-60)
- Presentations of domestic bliss (white, affluent, suburban, housewives)
- Presentations of domestic bliss (white, affluent, suburban, housewives)
- Physical inactivity/ mental passivity
- e.g. Father Knows Best (1954-60)
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