CORPORATE CULTURE
- Created by: emily_284
- Created on: 29-12-21 15:20
View mindmap
- CORPORATE CULTURE
- COMPANY VALUES
- need to be developed by the founder as values are hard to adopt years down the line
- OFFICE LAYOUT
- An open plan office can encourage a relaxed atmosphere in an organisation. It can also encourage better communication
- CORPORATE COLOURS
- give organisations and their staff strong corporate identity
- SYMBOLS, SLOGANS AND MOTTOS
- the use of brand logos help give organisations identity that both customers and staff can easily identify
- LANGUAGE AND JARGON
- an organisation can invent its won quirky words and phrases that help give employees a sense of belonging and appeal to customers looking to buy from a business that is a bit different.
- UNIFORMITY OF LAYOUT
- uniformity of premises such as offices, shops and restaurants make it easier for staff to transfer between branches and encourages customers to feel at ease
- COMPANY VALUES
Comments
No comments have yet been made