Components of Attitude
- Created by: Lindsey Powrie
- Created on: 01-04-14 15:03
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- COMPONENTS OF ATTUTUDE
- Affective
- feelings or an emotional response towards an attitude object
- known as the emotional component. An evaluation of the attitude object is made here
- e.g. jogging is pleasurable
- Behavioural
- how a person intends to behave or respond towards an attitude object
- e.g. the individual, knowing jogging is pleasurable and knowing the psychological benefits, will decide to jog 3 times a week
- Affective
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