Business Studies Unit 1

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Business Studies Unit 1
- 1. Starting a business
  - 1.1 Enterprise: What is business
  - 1.2 Finding a Gap
  - 1.3 Franchises
  - 1.4 Business Objectives
  - 1.8 Business Risk and Uncertainty
  - 1.11 Locating the Business
  - 1.6 Business Objectives: Stakeholder
  - 1.7 Business Plans
  - 1.9 Legal Structure: Sole Trader and Partnership
  - 1.10 Legal Structure: Limited and Unlimited
  - 1.5 Business Objectives: Measuring Success
- 2. Marketing
  - 2.1 Market Research with Limited BUdgets
  - 2.2 Market Research Methods
  - 2.3 The Marketing Mix
  - 2.4 Marketing Mix: Product
  - 2.5 Marketing Mix: Price
  - 2.6 Marketing Mix: Promotion
  - 2.7 Marketing Mix: Place
- 4. People in Business
  - 4.1 Recruiting
  - 4.2 Rewarding Employees
  - 4.3 Motivating Staff
  - 4.4 Protecting Staff Through Legislation
- 5. Operations Management
  - 5.1 Production Methods
  - 5.2 Operational Efficiency
  - 5.3 Production and Technology
  - 5.4 Production and Quality
  - 5.5 Customer Services
  - 5.6 Consumer Protection
  - 5.7 Impact of ICT on Customer Service
- 3. Finance
  - 3.1 Finance and support for small business
  - 3.2 Financial terms and basic financial calculations
  - 3.3 Cash Flow and Survival
  - 3.4 Using Cash Flow Forecasts
3. Finance
- 3.1 Finance and support for small business
- 3.2 Financial terms and basic financial calculations
- 3.3 Cash Flow and Survival
- 3.4 Using Cash Flow Forecasts

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