Business Research Ideas
- Created by: Morgan.Phillips
- Created on: 27-01-17 12:57
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- Business Research Themes
- Market Research
- Secondary
- Secondary research makes use of information previously researched for other purposes and publicly available. This is also known as 'desk research'.
- Secondary research includes published research reports in a library, surveys or the Internet. It can also include scientific reports
- Primary
- Primary research is new research, carried out to answer specific issues or questions.
- It can involve questionnaires, surveys or interviews with individuals or small groups.
- Secondary
- Concept Testing
- Concept testing is the process of using quantitative methods and qualitative methods to evaluate consumer response to a product idea prior to the introduction of a product to the market.
- It can also be used to generate communication designed to alter consumer attitudes toward existing products
- Concept testing is performed using field surveys, personal interviews and focus groups, in combination with various quantitative methods, to generate and evaluate product concepts.
- Branding
- Branding is when the image of the business is marketed so that it is recognizable.
- Branding involves logos, names and general image. through advertising this brand can be spread.
- Executive Summary
- Executive summaries tidily sum up the information that can be found in the longer documents, proposals, or projects produced by businesses and are written in simple language.
- Summarise a proposal, quarterly financial reports, or even progress reports related to projects in progressd
- Market Research
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