Btec Applied Psychology - Application to consumer behaviour
- Created by: nicoleddriver
- Created on: 10-12-19 20:31
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- Use of psychology and consumer behaviour
- Cognitive explanations
- Schema
- Cognitive priming
- Untitled
- Social explanations
- Conformity to social norms
- Normative social influence
- Social proof
- Bandwagon effect
- Biological explanations
- Neuromarketing
- Functional MRI
- EEG
- Eye tracking
- Facial coding
- Learning explanations
- Social media
- Use of celebrity in advertising
- Cognitive explanations
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