Arctic Monkeys - Music CSP

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  • Arctic Monkeys - Music CSP
    • 'I Bet You Look Good On The Dancefloor'
      • Performance video - Tells us that the Arctic Monkeys prefer a niche kind of music video with them performing rather than a narrative being portrayed by them or other actors.
      • They want to show themselves as Authentic and not Manufactured
      • Similar to The Old Grey Whistle Test, which began 21 September 1971.
        • Wants to create some kind of nostalgia and intertextuality.
          • Video was shot using three Ikegami 3-tube colour television cameras from the 1980's
      • Casual music video and feels like they are performing like they would in a gig.
      • Video was shot using three Ikegami 3-tube colour television cameras from the 1980's
      • Could be a form of escapism/diversion and personal identity
        • Audience
          • Both Genders British 20-50 Britain Working Class Lowest level of Subsistence
          • Reformer: Values their own independent judgement/anti materialistic.
            • Niche bracket as they don't care about what other people think and would rather follow the few than the masses. Want an adventure.
              • Struggler: Seek escape/live for today few plans for tomorrow.
          • Struggler: Seek escape/live for today few plans for tomorrow.
    • History of the band
      • The Arctic Monkeys created their own independent studio called Domino Records to have more control.
      • Band started on MySpace, and grew famous online.
      • They have the record of fastest selling debut album by a band in UK Chart history.
      • Grew up together and formed a band
    • Band
      • It is important to the Arctic Monkeys that they are seen as 'authentic' and follow the codes and conventions of a stereotypical rock/indie band.
      • Pride their quality of music and image above everything else.
      • They want to be classic like The Beatles and hopefully become a household name and be as successful as them.
      • Built interest by distributing free CD's at gigs.
    • Audience
      • Both Genders British 20-50 Britain Working Class Lowest level of Subsistence
      • Reformer: Values their own independent judgement/anti materialistic.
        • Niche bracket as they don't care about what other people think and would rather follow the few than the masses. Want an adventure.

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