1997 General election
- Created by: rubylysandrou
- Created on: 21-04-24 12:27
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- 1997 General Election
- landslide victory for Labour
- 418 seats
- 18 years of Conservatives people began to distrust party
- scandals of corrupts and sexual affairs during Majors gov
- economic hardship during thartchers gov
- deeply divided
- 71% turnout
- Leaders
- Blair was younger than Major
- Major was likeable, but bland and uninspiring
- Blair had great impression on the public
- New Labour campaign
- Campaigns
- conservatives
- 'You can only be sure with the Conservatives'
- return to traditional values
- targeted usual voter base
- 'New Labour New Danger'
- badly run and hard to believe
- Labour
- 'New Labour, new life for Britain'
- targeted middle, lower-middle class voters
- use of spin doctors
- emphasis on how promises would be achieved
- conservatives
- landslide victory for Labour
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